Are you a member of the Digital Advertising Alliance? Did you know they have asked all their members who are involved in political advertising to use the Political Icon for transparency? Now you do.
100% of people interviewed agreed they believe Transparency in elections is critically important. And most of them agreed candidates who provided transparency seemed more trustworthy.
Adding the icon to your ad package is easy. Just perform the following steps.
Provide the required information for the political party or issue.
With the script in place the icon will show and work its magic.
The DAA has designed their political icon program for transparency and OBA support.
Here are the specific items required by law to be disclosed on political ads:
Armed with all the info we provided I'm sure you're ready to start applying a layer of trust to your ads.